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Gtasks pro desktop5/27/2023 ![]() Has more than 2-3 yrs of important history data.They might be paying for one of these 3rd party apps. Relies on a connection to a 3rd party sync such as toodledo or evernote Informant Sync.Frequently travel between 2 or more time zones.Use advanced features like: Smart Filters or Triggers/Templates.If a user has more than 1-2 of the following they are most likely a power productivity user: They are generally either very heavy users of Calendar, or using Calendar plus Tasks, or Calendar plus notes. These users may NOT be using every feature of the app. They probably use the app at least 2-5 times (days) per week. Power Productivity Users are serious about their organization and are the users who are using the app more frequently than the other groups. Ideal Price Point for this segment: $4-$25 They might “like” the color coding of events, or the icons, but they probably wouldn’t pay extra for it. They might “like” the weather feature, but they probably wouldn’t pay extra for it. The main differentiation for this user group is their casual nature of their usage. These users most likely require or at least appreciate the native sync functionality. They might also like using one of the additional features such as Tasks or Notes, but their usage is centered on either mainly Calendar, Mainly Calendar and some Tasks, Mainly Tasks and some Calendar, or Mainly Calendar and Notes. This group is probably using the Calendar regularly from 1 to 5 times per week. Most people who are heavy users of Informant but are not using it for work, or work related purposes would likely be in this category. They may have been with Pocket Informant for a long time and paid for multiple versions of the software, or they may have started more recently as a Curious User and have grown to like a particular feature enough to pay for it. These are users who are willing to pay for an app at a reasonable price. Our objective with this segment is to impress them with the app and motivate them to turn into a Casual User. These can be very satisfied and loyal users. There are a lot of these users because of the low entry point. They might have simple calendar needs, or they may have more complex calendar needs but have another app that is currently viewed as satisfactory. This user segment is not likely to pay for an app if a similar one is available for free. These are people who downloaded Pocket Informant almost exclusively “because it was free”. In the comments, please tell me if you agree with these personas, and or what other insights you might be able to add to this discussion. For the purposes of this discussion (and through some help from blog comments) we are going to call these 4 segments: Power Productivity Users, Casual Users, Curious Users, and the Anti-Subscription users. I’ve tried to simplify that to four as of right now just for the sake of clarity. How can the same pricing structure be perceived so differently by different people?Īfter a lot of thought I believe we have so many different types of users that we have a larger number of market segments than we might have realized previously. Many people think that Informant is a great value at $25/yr and are happy to pay a subscription and others think we have lost our minds and will soon be out of business because we have made a terrible mistake. We have been receiving a lot of feedback about pricing and it really has been across the board. Why did we make changes to pricing? (check out this previous blog post) As always, our goal is to be as open as possible about our thoughts, but we’re not making any commitments so please take that into consideration. ![]() So, this blog post is intended to address a few questions, present a few ideas, lay out a few of the pricing challenges that we face and to gather some feedback about user personas that might help us make better pricing decisions. ![]() Pricing is one of those things that is incredibly difficult to get exactly right: charge too little and you go out of business charge too much and you can’t grow. The feedback we have received has been very helpful, even though not all of its positive. We have been having a lot of discussions with users regarding the new subscription and the pricing with which we launched Informant 5.
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